About the brand
Oris is a manufacturer of Swiss luxury watches founded in 1904. The company is well known for producing only mechanical watches today. Their designs cater to specific interest groups such as, Motor Sport, Aviation, Culture and Diving.
Oris was not well established in the Caribbean or North American market so they wanted to increase their exposure and develop a product that would align with the Caribbean and highlight their level of expertise.
What we did
We presented the concept to create a custom dive watch branded as the official “Kittiwake Dive Watch”, which was a ship being sunk that year by the Cayman Islands Tourism Association (CITA) to create a new dive site in Grand Cayman. This partnership was a great opportunity to raise awareness about ORIS watches because of the large amount of local and international press generated for the creation of this new wreck dive site.
We worked closely with CITA and ORIS to create this limited edition Kittiwake Dive Watch and established a philanthropic component whereby $250 US dollars from every watch is donated to CITA for their marine park fund. The launch activities took place during the annual Scuba Diving Week whereby dive shops from the United States attended and ORIS was present for the official sinking in January 2011. ORIS now has a permanent place within the tourism product of the Cayman Islands and is promoted by Dive Shops across the island and sold at Island Companies.