Meet The Experts


Is the Founder of Savage Consulting. Trina is a marketing, communications and tourism specialist. Her role as Executive Director of the Cayman Islands Tourism Association contributed to her extensive experience and strong network within the Caribbean region. Originally from Canada, and based in the Cayman Islands since 1998, she created Savage Social in 2013, dedicated to assisting companies build compelling communication strategies. Thanks to her management experience in the tourism industry and strong communication skills, she has leveraged on this area of expertise and network. The scope evolved to encompass helping companies identify their targets – financial, cultural, experiential – and developing branding and marketing strategies to help them reach their targets. This expanded service offering lead to the evolution of the Savage Consulting team.

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Carlo Artana


Has a broad set of expertise thanks to his creative agency foundation followed by more than 15 years experience in airport and travel retail industries. Carlo is an analytical and decisive Senior Executive, an Italian native, based in the Cayman Islands since 2009. He has a broad knowledge of all aspects of retail operations, with a focus on the customer experience, sales and marketing. He possesses a deep knowledge of the US and Caribbean luxury retail duty-free and cruise market, as well as the European airport travel retail industry. He has worked for several major companies including Rome Airports, where he was leading the Marketing department of the Commercial Direction, and more recently served as Marketing Director for Island Companies Ltd in Grand Cayman. Strategic planning, customer relationship management, retail marketing strategy and execution are some of his specialties.


Possesses an MBA from IFAG Business School in Paris and a Strategic Innovation Executive Education program from HEC. Alex started his career in ENI Petroleum in sales roles. He then served in different management roles at leading retailers such Sunglass Hut, Capilux and LVMH/Starboard Cruise Services. In 2005 he was appointed Head of Retail at Rome Airports where he realized an audit, created a strategic plan which execution led to a spectacular increase of the net profit. In 2009 Dart Enterprises called Alex to become the CEO of ICL, a leading Caribbean luxury retail firm, with the mission to realize a turnaround process. Five years later he has accepted the invitation of Savage Consulting to bring his expertise to the consulting firm’s clients. As he likes to say, “Consulting is the Art of Transforming”, which requires experience, methodology and a sense of responsibility.

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Samantha Widmer is a well-rounded and dynamic business professional with 10 years work experience in the finance, asset management, marketing and consultancy world. Born and raised in Grand Cayman she holds a Certified Professional Accountant (CPA) designation with the state of New Hampshire, USA and has also been an international ambassador for the islands in the sport of golf.

Samantha’s professional career started at Ernst & Young, a leading global accounting firm, providing a high paced, competitive environment to gain professional development training at the highest level. She was later recruited to work at Dart Realty within the Finance and Asset Management departments to improve their financial processes, construct firm-wide financial policies and provide analytical advice to the company’s Board of Directors.

Prior to joining Savage Consulting, Samantha held the position of Director of Sales & Marketing at Ironwood Ltd., a new Arnold Palmer Golf Resort covering 600-acres including a 27-hole championship golf course, vacation resort, beach club, town centre, residential housing and sports centre. As the main contact at Ironwood, she was required to manage communications with investors, local and international businesses, real estate contracts, social media, buyers and the local community from all angles.

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